When someone picks up your document, you only have a split second to convince them to keep reading. Folding your document in such a way that a strong picture, captivating headline or company logo are front and center can mean the difference between someone taking the time to read your publication, or simply throwing it away.
Folds are everywhere: brochures, direct mail, fold-out covers, folded inserts bound into books. Although it can be simple and standard or fun and creative, even the most basic of folds can require careful thought and planning.
Technical side to folding
There’s a technical side to folding that is rarely talked about, yet understanding how to design folded materials is a critical career skill. Once you re in the know, you’ll feel more confident about the files you send to the printer, be happier with your finished projects, and save money in the process.
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Types of Brochure Folding